What the score measures
The AI Affinity Score is a measure of how consistently and accurately a brand is represented when major AI assistants are asked questions a real buyer would ask - not a proxy for traditional search ranking, and not a measure of general brand sentiment.
How it's calculated
| Component | What it checks |
|---|---|
| Citation rate | How often the brand is mentioned across a set of representative buyer queries |
| Accuracy | Whether the AI's description of the brand's services matches reality |
| Cross-model consistency | Whether ChatGPT, Claude, Perplexity, and Gemini agree on the basics |
| Structured data coverage | Whether the site has the schema markup needed to support citation |
What a low score actually means
A low score doesn't mean the brand is doing anything wrong in a compliance sense - it means the site isn't giving AI systems enough structured, factual material to retrieve and cite confidently. That's usually fixable with content and schema changes, not a rebuild.
Frequently asked questions
Is a high score achievable for a small local business?
Yes - the score reflects structure and clarity, not brand size or marketing budget. A well-structured small business site can outscore a poorly structured large one.